Elements Marketing



Direct marketing is one of the more lucrative means of increasing the returns of investment in any business. Although it takes more capital to begin direct marketing, it is still one of the most significant strategies that you can use to increase your response rate. Compared to internet marketing, it can provide a higher percentage of response from your target audience.


In addition, with so many marketers doing internet marketing right now, you have more chances of providing a different marketing campaign with your brochure printing for example, that your target audience would definitely take notice of. All you need to do is to complement your internet advertising with direct marketing especially if you are looking at print brochures.


There are several ways you can use direct marketing to your target audience. Here are a few to help you become familiar with direct marketing:



Direct Mail


This is the most basic type of direct marketing which requires the use of direct mailers. The way you do it is to target your audience and then send your print collaterals, be it print brochures, flyers or postcards. The beauty of this strategy is that you are able to market and promote your business directly to your clients and prospects. For instance, if you cater to badminton players, your direct mail brochure printing can provide a list of badminton related products on a regular basis.(Ads by Google) Telemarketing



Telemarketing is another way of directly marketing your business by contacting your target clients via outbound telephone calls. Sadly, this form of direct marketing has become a nuisance rather than a welcome method by many consumers. In fact, many have complained about the trouble telemarketing has caused that the US even put to law some restrictions to these calls. Anyone who does not want to get any phone calls from any telemarketer can put their names in the do-not-call database.



Door-to-door Marketing


This is one of the cheapest direct marketing strategies as you do not have additional costs from postage, envelopes, or even from having an address database. Door-to-door marketing even gives you an opportunity to go one step further with your marketing. And you actually get your foot inside the doors of your target recipients.



Voice Mail Marketing


This type of marketing lets you to send messages through personal voicemail boxes of your clients and prospects. Voice mail marketing is cost effective compared to internet marketing and direct mail. However, you still need to look out for voice spam.



These are just a few direct marketing strategies that you can use. It may be costly than other marketing strategies; but direct marketing can help you get one step ahead as you can reach out to your target audience with the shortest way possible.

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